Let's Go Play Outside

Privacy Policy

Last updated: November 3, 2026

Let's Go Play Outside (operated by Unik Experience) respects your privacy. This policy explains, in plain words, what personal information we collect, what it is used for, who has access to it, how long we keep it and how to exercise your rights. It complements the site's terms of use.

1. What we collect

When you fill in a capture form (free guide, newsletter), we record:

  • your email address (required);
  • your first name (optional);
  • the site language you are using and the guide you requested;
  • your device's IP address and browser, the page the request came from, and the date and time;
  • your choice for the "newsletter" box (ticked or not).

We do not ask for a password, a phone number or a postal address on these forms.

2. What it is used for

  • emailing you the guide you requested (download link);
  • sending you the newsletter, only if you ticked the box: requesting a guide does not subscribe you to the newsletter;
  • keeping proof of your consent or of your unsubscribe, as required by Canada's Anti-Spam Legislation (CASL) and Quebec's Law 25;
  • replying to you if you write to us.

We never sell or rent your information. We only share it with the providers named in this policy, solely to deliver these services.

3. Who hosts your information

  • Our own database keeps the proof of consent (email, IP address, browser, source page, date, language, requested guide) and your contact record.
  • MailerLite, our newsletter provider and processor, receives your email, first name, language, and the date and IP address of your consent. Its servers are located outside Canada (European Union); your information there is subject to the laws of that territory. MailerLite is contractually bound to use it only on our behalf.
  • Our email provider carries the email that delivers the guide to you.

4. How long we keep it

  • Newsletter: as long as you are subscribed.
  • After you unsubscribe: your address stays on our suppression list so we never write to you again, and the proof of consent and of unsubscribe is kept for three years, the period needed to demonstrate CASL compliance.
  • Guide requested without subscribing: three years after the request.
  • On a deletion request: your information is erased, except the minimal trace (email and date) needed to honour your exclusion.
  • Cookies: see section 8, tool by tool.

5. How to unsubscribe

Every email contains a one-click unsubscribe link. You can also use the unsubscribe page by entering your email address, no password needed. The request is processed immediately.

6. Access, correction and deletion

You can ask to see, correct or delete the information we hold about you, or withdraw a consent. Write to info@letsgoplayoutside.com or use the contact form, stating the email address concerned. We reply within 30 days. You may also file a complaint with the Commission d'accès à l'information du Québec.

7. Delete your account and data

You can ask us to delete your account and the information linked to it in two ways:

  • You are signed in: open your account settings, "Delete account" section, then confirm. Your account is deactivated and we send you a confirmation email.
  • You cannot sign in: write to info@letsgoplayoutside.com from the account's email address and ask for its deletion. We delete the account and its data within 30 days.

If your account was created with Facebook, also remove the app in Facebook: Settings and privacy, Settings, then "Apps and websites", and remove Let's Go Play Outside. This ends the app's access to your Facebook profile; deleting your account with us is done through one of the two routes above.

8. Cookies and audience measurement

A cookie is a small file the site stores in your browser. Audience measurement is on by default: the tools below load as soon as a page opens. A discreet notice at the bottom of the screen tells you about it on your first visit; it blocks nothing, and you can close it with "OK". You can withdraw at any time with "Manage my cookies" (see below): the tools you choose then stop loading for you, and the site works exactly the same. Quebec law requires that a person be informed of the use of technology that allows them to be identified, located or profiled, and of the means available to turn those functions off (Act respecting the protection of personal information in the private sector, s. 8.1).

Essential — always on

  • Sign-in and language: session, account sign-in and site language cookies. They are only used to make the site work.
  • lgpo_temoins remembers that you have seen the notice and, if any, the categories you turned off (with the date) for 12 months. After that, the notice appears again.
  • lgpo_lieu holds two things: the regions of the last twelve trail pages you viewed, and the approximate region derived from your IP address. Its only purpose is to suggest, on the home page, trails near you or in the regions you look at often. It contains no name, no email address and no IP address; it is never shared; and you can delete it in your browser settings — the home page will then show the most viewed trails, without personalisation.

Our edge delivery provider (Cloudflare) passes us an estimate of your country, province and city based on your IP address. We do not store that estimate: it is used only, at display time, to choose which trails to show you.

Audience measurement — on by default, can be turned off

  • Google Analytics 4 (Google) counts visits, page views and where traffic comes from. Cookies _ga and _ga_<id>, kept for 2 years according to Google. If you turn audience measurement off, Google Analytics is disabled for you (Google's official opt-out flag) and its cookies are deleted.
  • Our own browsing statistics record events such as a search, a click on a trail page or a GPX download, with the page, language, device type and a random identifier stored in your browser (lgpo_ux_v, until you clear it or turn audience measurement off; lgpo_ux_s, for the visit only). These events are stored in our database, hosted by Supabase.

Tracking and analysis — on by default, can be turned off

  • Microsoft Clarity (Microsoft) records clicks, scrolling and how visits unfold, to see how pages are used. Cookies _clck and _clsk; the duration is set by Microsoft (Clarity cookie list).
  • Meta pixel (Meta) sends Meta the pages you view, to measure ads on Facebook and Instagram. Cookie _fbp; the duration is set by Meta (Meta cookies policy).
  • Hotjar, if enabled, plays the same role as Clarity and follows the same rule: on by default, can be turned off.

These providers process the data on their own servers, which may be located outside Quebec and Canada.

Withdraw or change your mind

Click "Manage my cookies" at the bottom of any page. You can turn off audience measurement, tracking and analysis, or both, category by category, and turn them back on later. When you turn a category off, the site deletes those tools' cookies from your browser and reloads the page so they stop working right away. You can also delete all cookies in your browser settings: the notice will then appear again and the tools will be on again.

9. Advertising and affiliate links

Advertising. The site displays no ads from an ad network (such as Google AdSense). The only advertising-related tool is the Meta pixel described in section 8, which you can turn off with "Manage my cookies".

Affiliate links. Some trail pages suggest gear through Amazon affiliate links. As an Amazon Associate I earn from qualifying purchases. If you click, we count the click (the product and the page it came from, with no cookie and no personal information) before sending you to Amazon. Once on Amazon's site, Amazon's privacy policy applies.

10. User account and contact forms

If you create an account or write to us, the information you enter (name, email, message, published content) is used only to run your account, publish what you choose to publish and reply to you.

If you sign in with Facebook, we receive your first name, last name and email address from Facebook, and nothing else. We never post anything to your Facebook account.

11. Responsible party and changes

Person in charge of the protection of personal information: Unik Experience — Let's Go Play Outside, info@letsgoplayoutside.com. Any update to this policy is published on this page with its date.